Company History

Jordan Rubin

Company History:

Beyond Organic was founded by one of the top leading natural health experts, Jordan Rubin. Having triumphed over multiple diseases, including Crohn’s disease & Rheumatoid arthritis, Jordan has devoted his life to helping people improve their health by following the same protocols he used to get well. Perhaps you know Jordan as the New York Times best-selling author of the The Maker’s Diet, or as the founder/CEO of Garden of Life. Jordan started Garden of Life in a friend’s garage with only his father’s credit card. Today, Garden of Life has grossed a billion dollars in sales, and is one of the largest supplement companies in the world. Jordan brings that same drive, passion, and vision to Beyond Organic.

The Beyond Organic Mission

Beyond Organics’ mission is to transform the health of our nation and world, one life at a time.  Watch this video to see it in action.  The way we intend to accomplish this is by growing, raising, and producing the world’s healthiest Beyond Organic foods and beverages. Most people today understand that we are in desperate need of whole, nutritious, unadulterated food. And while “organic” has certainly raised the bar for food standards and quality, many feel that it falls short. This is why Beyond Organic is determined to revolutionize the organic food industry, by raising the bar and taking organic standards to a higher level – Beyond Organic.

The Beyond Organic Ranch

To produce these Beyond Organic foods and beverages, Jordan has obtained an 8,000 acre ranch/farm in the flowing, grassy plains of Missouri. He has also purchased natural springs in the Blue Ridge Mountains of Georgia, which are prized for their pure mountain water. Using environmentally friendly and sustainable farming and production practices, Beyond Organic is raising cattle for meat and dairy products. This includes Green-Fed™ beef, cultured dairy beverages, raw cheeses (aged 60 days), and more. Their product line also includes regular, probiotic enhanced, and botanically infused pure spring mountain water.

Jordan Rubin on the Beyond Organic Ranch

Mission Marketing

Jordan originally planned to sell his Beyond Organic foods and beverages through retail stores such as Whole Foods. However, he felt this would create a disconnection between his mission and his products. For example, how would people know what made his products superior to the ones sitting next to his on the grocery shelf? How would he be able to educate people about the health benefits of consuming his foods and beverages? As Jordan eventually came to discover, the answer was “Mission Marketing!”

Beyond Organic has strategically chosen a network marketing model to sell their products. All products are sold through independent Mission Marketers via the Internet. This enables Beyond Organic to reach more people with their message, programs, and products than what would otherwise be possible. It also provides a unique business opportunity with significant income potential for those who are interested. Watch this video to learn more about Mission Marketing.

For questions, please see our FAQ page or visit our Beyond Organic store.