For years, seed oils were marketed as “heart healthy.” But when you put them under heat, a different story unfolds — one filled with oxidative stress, inflammation, and accelerated aging.
In this powerful conversation, I interview Steven Rofrano, the Co-Founder and CEO of Ancient Crunch. We discuss the pros and cons of using seed oils vs beef tallow and other saturated fats. Stephen also discusses why the oils in most chips and everyday foods may be silently hurting your metabolism, skin, and brain.
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The Surprising Comeback of Beef Tallow
Beef tallow isn’t just a “trend.” It’s a return to tradition — where real food was cooked in stable fats that supported energy and cellular health. You’ll learn why tallow stays stable at high heat, why it doesn’t become toxic like seed oils, and how it’s completely changing the healthy snack landscape.
Spoiler: chips don’t have to be junk food… if they’re made the right way.
Inside the Birth of a Better Chip
Steven shares how a backyard experiment with organic corn and grass-fed tallow turned into Ancient Crunch — a snack brand shaking up the food industry by ditching seed oils and restoring real flavor.
If you love crunchy snacks but don’t love inflammation, this is an episode you don’t want to miss.
- 00:00 Introduction to Beef Tallow and Seed Oils
- 00:41 Interview with Steven Rofrano: The Journey of Ancient Crunch
- 05:39 The Birth of Masa Chips
- 10:26 Challenges in Perfecting the Recipe
- 14:14 The Importance of Organic Ingredients
- 19:37 The Rise of Vandy Crisps
- 26:39 The Vicious Cycle of Non-Organic Farming
- 27:58 The Benefits and Drawbacks of Avocado Oil
- 28:40 Comparing Cooking Oils: Olive Oil, Coconut Oil, and Beef Tallow
- 30:40 The Science Behind Cooking Oils and Their Properties
- 37:57 Challenges and Innovations in Healthy Snack Production
- 40:09 Expanding Product Lines and Future Plans
- 41:41 The Philosophy of Real Food and Health
- 45:00 Conclusion and Final Thoughts
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Subscribe To The Podcast On:
Resources:
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Connect with Steven Rofrano:
- Website – Save 20% on MASA Chips and Vandy Crisps: https://www.masachips.com/DRDAVID-JOCKERS
Connect with Dr. Jockers:
- YouTube
- Website
- If you are interested in being a guest on the show, we would love to hear from you! Please contact us here!
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